Anyone who has ever found that ultra-low airfare to Vegas, only to have it slip away from under their travel agent’s fingers in the time it takes to fish their credit card out of their wallet knows that air fare specials involve an intricate system of airline politics that all occur in the blink of an eye.
Competition, like in any industry, affects airline flights. In order to stay competitive, many airlines will run a discounted ticket to undercut the discounted ticket run by another airline. Some routes seem as though they never go on sale, commonly due to the fact that an airline holds the market share for that route, making it unnecessary for them to undercut other airlines.
The law of supply and demand is at the heart of many airline prices, making it less expensive to travel on weekdays, and at off-peak times of the year an hours. While it seems insurmountable to search every possible option for days and times for a flight, ask for the lowest fare, rather than specific dates when possible. It is advisable to try searching for smaller airports (Midway rather than O’Hare, etc), flights during the winter (if you must fly around the holidays, flights are usually less expensive on the holiday itself than the day before or day after), redeye flights, flights that include a Saturday stay, weekday flights (particularly Tuesday and Wednesday), discount airlines, and discounts for students, seniors, and clergy, dependent upon your qualification.
It is advisable to start your search at least one month in advance and if you do not find what you are looking for, keep checking. The same rapid price changes that took your amazing deal out from under you before can also help you find a new, cheap deal on a flight that was previously too expensive. While they can work to your advantage if you get one of the few seats at the low advertised rate, do not be fooled or disappointed by the low rates that are advertised. These low rates are used to “tease” customers into looking into flights with that airline or travel agency. While they must make some seats available at this rate, the airline allots a few surplus seats for advertising purposes, the airline equivalent of having seat-fillers at a Cher concert that you paid $200 for. It is a complicated and time-consuming process to unravel the politics and price structure of finding air fare specials. In many cases, it is easier to use a travel agent, who is highly trained and can devote their undivided attention to searching for the lowest fare; however, it is advisable that you do some homework of your own and are prepared with a knowledge of what fares and specials are available to a given destination.